Find out more about this campaign.

Print advertisement created by Promoplan, Chile for Mitsubishi, within the category: Automotive.

Find out more about this campaign here.

100% Filet-O-Fish

Print advertisement created by Leo Burnett, Costa Rica for McDonald’s, within the category: Food.

Find out more about this campaign.

Mitsubishi ASX – Enjoy Life, Stop Time

Print advertisement created by Promoplan, Chile for Mitsubishi, within the category: Automotive.

Find out more about this campaign here.

“Once it’s thrown away it turns into a weapon. Stop the war. Greenpeace”

Print advertisement created by DDB, Germany for Greenpeace, within the category: Public Interest, NGO.

Find out more about this campaign.

Find out more about this campaign here.

Find out more about this campaign here.

Print advertisement created by TBWA, France for McDelivery, McDonald’s, within the category: Food.

Find out more about this campaign here.

Miss the start. Miss the Story.
Simply restart already running movies from the beginning.

Print advertisement created by Serviceplan Campaign X, Germany for SKY, within the category: Media.

Find out more about this campaign.

Find out more about this campaign here.

“We couldn’t help to notice that Pantone just released “Living Coral” as the colour of the year 2019, and while we think that’s a beautiful effort to bring attention to a big problem, we (The Raccoons) don’t think it’s nearly enough. Especially when recent research shows that annual bleaching events will start to happen as soon as 2043, which will finally debilitate the world’s coral reefs in an absolutely irreversible way.

The objective of this effort is not only to bring awareness to the issue but also to help promote the work of organizations that spend night and day working on saving our seas.”

Created by Fernando Carrión for Raccoon

Find out more about this campaign

Cars are too hot in the summer for dogs
Don’t leave your dog in the car

Print advertisement created by DokuzDoksan, Turkey for Haçiko, within the category: Public Interest, NGO.

Print advertisement created by Avantine, Spain for Eurosport, within the category: Media.

“Try the healthy vegetable life”

Print advertisement created by NGN.AGENCY, Ukraine for Bonduelle, within the category: Food.

Find out more about this campaign.

Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.

For 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.

The Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Colour Institute comb the world looking for new colour influences. This can include the entertainment industry and films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.

See all of Pantone’s resources for Living Coral here.

See more images showcasing Living Coral here.

Find out more about this campaign here.

It’s not to late to turn your (business) life around with a functional, portable and aesthetically pleasing Zig Zag 2019 Marketing calendar!

Features:

• 12 monthly calendar sheets!
• 12 great marketing suggestions/ things you should be doing with your business
• All the important dates such as Bank Holidays! (time off, hell yes!)
• Weekends! (Whoo!)
• Weekdays! (Boo!)
• Nice, blank spaces to add your own dates, appointments, meetings events or to simply cross out the days as they pass you by!

Most importantly, at the bottom of each of the monthly pages is our phone number. By having this so close to hand you can carry out your daily business activities safe in the knowledge that should the sh*t  hit the fan, Zig Zag are only a call away to help you out.

Leave us your contact details below and we’ll get a Zig Zag 2019 marketing calendar out in the post to you (T&Cs apply, by you giving us your details so that we can send out your FREE calendar we will on the odd occasion send you an email which we think is interesting. We won’t sell, misuse or post onto linked/twitter/facebook your info and that’s a promise!)

Founded and developed by Artist, Designer, Chef and Food Designer Ryan L Foote. After years of experimentation, research and playing with the idea to reimagine chocolates for the digital age Foote combines age-old chocolatier techniques with new 3D printing technologies.

With a philosophy that puts quality ingredients, good design and creativity at the forefront of its identity, Foote sets out to create a range of chocolates that are both visually engaging and reflective of contemporary design, and take inspiration from around the globe and numerous, often unrelated sources.

Based between Melbourne and Hong Kong, Foote creates a uniquely forward-thinking chocolate brand that brings the best of Australian gastronomy, design and, most of all, creativity together with Hong Kong’s global identity, taste for luxury and love of food.

Find out more here.

“I was thinking to myself one day about how to expand my design boundaries and get out of my comfort zone. Eventually, I thought of painting styles and painters personalities and how each of them would have a unique logo, brand or product.

So I got to working on this fun side project, I Hope you enjoy!”

LEONARDO DA VINCI (1452 – 1519)

“As reference I used his sketches, notebooks and studies. Even though he’s known for his brilliant use of perspective and depth in backgrounds and amazingly expressive portraits, I figured that his inventor side would reflect more his personality.”

“Monet was the most influent impressonist having the style of impressionism named after one of his paintings. I took inspiration from the famous paintings he made the bridge over the lake in his garden.”

“An amazingly weird man who transcended reality while maintaining a stunning realistic style. Known for his glorious mustache and irreverence. This was one of the logos I had the most fun designing. No grids, just freehand illustration.”

Find out more about his project here.

One million plastic drinking bottles are bought every minute. Only 9 percent are recycled.

Plastic debris will cause the deaths of more than one million seabirds this year.

 

 

Every minute, the world dumps an entire garbage truck of plastic into the ocean.

 

44% of seabirds have ingested marine plastic.

Print advertisement created by VML, United States for Lonely Whale Foundation, within the category: Public Interest, NGO.

Find out more about this campaign.

“In its latest provocative print campaign, BK and agency LOLA MullenLowe hype the burger chain’s home delivery service by showing real photographs of car accidents at BK locations. The message? “Leave it to us,” says the headline on each.

The approach is very similar to last year’s “Burning Stores” campaign from agency David. That work showed actual BK restaurants on fire, with the headline “Flame grilled since 1954.”

The new car-crash ads will run in the New York Post, Miami Herald and San Francisco Chronicle.

As “Burning Stores” made clear, BK is happy to craft advertising that presents its restaurants in a less-than-flattering light. It’s a risky move, but “Burning Stores” did win a slew of advertising awards and was praised by many for being captivating and engaging particularly in social media, which tends to prize warts-and-all authenticity over glossy, retouched perfection.

BK says storefront car crashes have risen lately due to more distracted drivers.

“Smartphones are the most likely culprit, but what about Whopper sandwich cravings?” the brand says in a press release. “You gotta wonder when the internet is full of pictures of drivers crashing into Burger King restaurants and over 400,000,000 Whopper sandwiches were sold in the U.S. last year alone.”

BK delivers via the DoorDash app or at DoorDash.com. Now through Sunday, DoorDash is waiving its delivery fee for BK orders over $15.”

CREDITS
Agency: LOLA MullenLowe
Campaign: Crashes
Client: Burger King Global
Client Contacts: Fernando Machado, Marcelo Pascoa, Rogelio Magaña, Renato Rossi, Diego Suarez, Liza Keller, Madeline McDermott
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis
Creative Director: Tomás Ostiglia, Fabio Brigido, Fred Bosch
Copywriter: Enrique Torguet, Manuel Castillo
Art Director: Manuel Castillo, Enrique Torguet
Account Director: Tom Elliston
Account Manager: Ana Pozuelo
Account Executive: Adriana Gonzalez Cid
Strategic Planner: Marcelle Santos
Agency Producer:  Felipe Calviño, Diego Baltazar
Head of Communications: Sarah Okrent
Media agency: Horizon Media

Article by Muse

“When you ring it, a zombie hand hands out a full-size pack of Skittles…”

Feeling a bit lazy and not up for trick-or-treating? Let the candy come to you.

Skittles—which, like practically every candy brand, considers Halloween to be its de facto Super Bowl—built a fun and creepy-looking home on wheels that’s been driving around Toronto this week, handing out candy.

“We’ve found in our research that at a certain age, people lose their Halloween spirit, or it becomes more frowned upon,” Mars Wrigley vp of marketing Diana Frost told Media in Canada. “Children stop dressing up or trick-or-treating as early as the age of 12. We’re doing this to show that everyone should still enjoy Halloween, whether or not you’re actually going out.”

The House That Trick or Treats You” is the brainchild of DDB Canada, with help from MediaCom and Harbinger.

Article from Muse

Read the full article here.

Most awareness campaigns, as the name implies, are made to get attention, but here’s an interesting exception.

Irish agency Rothco and a local cancer advocacy nonprofit, the Marie Keating Foundation, subtly added a lump recently to one of the breasts on Dublin’s iconic Molly Malone statue, whose bronze bosom is burnished from frequent touching by tourists.

Despite quite a few visitors pausing to pose with the statue (an ode to the heroine of a song by the same name) while copping a feel, none noticed the addition to what the nonprofit describes on YouTube as “the world’s most-touched breasts.” But afterward, some were interviewed by the team behind the PSA, who told them what they missed.

Kathy Troy, head of strategy at Rothco commented:

“One in ten women will develop breast cancer over the course of their lifetime, and in Ireland alone, there are currently 3,516 new cases diagnosed annually. The first symptom of breast cancer in many women is a lump on their breast. Early detection can save lives as it can make the cancer easier to treat – but unfortunately, women still aren’t paying enough attention to their breasts. Breast Cancer Awareness Month is critically important in raising awareness but we know sometimes the message to form the habit of checking yourself is lost in the sea of pink. We knew that to make people take notice was going to require a really simple idea to genuinely cut through. Using an iconic bust like Molly Malone seemed to be the perfect starting point to highlight how easy it is to miss something when you’re not looking for it.”

Find out more about this campaign here.

You eat what they eat. – Sea Shepard

“Plastic trash is flooding our oceans – Help us to clean up!” Print advertisement created by Ogilvy, Germany for Sea Shepherd, within the category: Public Interest, NGO.

Find out more about this campaign.

Find out more about this project.

Credit to Fubiz

The Indicator Doesn’t Hurt

This advertising campaign is aimed at the driver that doesn’t pay attention to the traffic around them. The turn signal (indicator) is one of the most important ways of alerting other vehicles of your intended direction. 94% of car accidents with fatalities are caused by human failure. This campaign replaces the indicator with objects that actually would hurt you to highlight the fact that we shouldn’t be afraid of the turn signal.

Find out more about this ad campaign.

Location: Bordeaux, France

Agency Buzzman erected an EasyJet billboard over the city’s water mirror, a massive shallow pool across which people can walk. At over 32,000 square feet, seated over a giant slab of granite and outfitted with occasional misting effects, the tourist attraction sits between two quays and across from the Place de la Bourse, and is listed as a World Heritage Site by Unesco. It’s pretty much compulsively photographable.

The EasyJet billboard makes use of an angle overlooking the pool and is illegible when read directly. Only when you gaze into its reflection in the water do the words leap to life: “Bordelais, the sky is at your feet. Over 30 destinations leaving Bordeaux.”

Find out more about this campaign here.

CREDITS
EasyJet
Head of Marketing Northern Europe: Anne-Marie Goldenberg
Marketing Manager France: Ombline Delepoulle
Marketing Executive France: Marie D’Hoir

Buzzman
President and Executive Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Julien Doucet & Lilian Moine
Artistic Directors: Alice Lobel & Gaspard Manguette
Copywriters: Alice Lobel & Gaspard Manguette
Head of Account: Loïc Coelho
Account Executive: Sacha Hanras
Head of Social Media: Loris Bernardini
Social Media Consultant: Robin Delepine
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
PR & Communication Assistants: Nina Barbanel & Clémentine Eouzan
Rights Management: Dee Perryman
Head of TV Production: Vanessa Barbel
Print Production: Fany Maupou
Production: Assya Mediouni
Photographer: I.MAGE Production

Find out more about this campaign here…

Have a break, have a Kit Kat.

Print advertisement created by JWT, Tunisia for Kit Kat, within the category: Confectionery, Snacks.

Find out more about this campaign.

‘Established in 2001, Mailchimp is a marketing platform for small businesses. Its core offering is one of the most popular email campaign and marketing delivery systems used by designers, non-designers, and pretty much everyone. There is no formal figure to be found, but their number of users is in the millions. Since its founding, they have now expanded into a “leading marketing platform for small businesses” (which, to be honest, I’m not sure what it means, but in principle it means that there is more to Mailchimp than email marketing). Yesterday, Mailchimp introduced a new identity designed by the San Francisco, CA, office of COLLINS and Mailchimp’s in-house design team.’

Collins project page:

“In partnership with the in-house Brand Team, we sought to capture and elevate the ineffable Mailchimp spirit, a potent combination of wry humor, modest celebration, and a dash of absurdity. We developed a new brand system that, in each element, works to maintain a precise balance between the sophisticated and the surreal (bucking reductive, over-simplified design trends), to better chart the company’s unique path and expression. The solution seeks to amplify Mailchimp as beacon for its customers, a message to growing brands that growing up doesn’t mean erasing your peculiarities.

The evolution retains all the elements that endeared the brand to its first fervent fans while creating space for Mailchimp to grow and speak with greater authority to a wider audience.”

Mailchimp Design Site:

“The Freddie icon has long been our brand’s primary mark. We’ve simplified it a bit, with tweaks to its shape and fine details to make sure it looks great at any size.

Previously, our beloved logo script and Freddie icon had hierarchy issues and never appeared together. This meant the icon wasn’t always recognizable on its own. Through a process of iteration and refinement, we’ve developed a wordmark that lives in harmony with the Freddie icon to build equity for both.”

Mailchimp Design Site:

“Cavendish Yellow is an energetic brand expression building recognition in moments when our voice must be clear and memorable. We anchor on a single color, used with purpose, to drive consistency across all properties.”

The new core typeface is Cooper Light, which is a fine choice. This does build on the rising trend of slightly ironic type choices in part made popular by the Chobani redesign. Going with a light serif does diverge a little, as the trend points towards bolder, sharper serifs.

Mailchimp Design Site:

“Our new illustration style allows us to communicate about complex tools and marketing practices in a simpler and more human way.

To create the art for this system, we worked with a number of different illustrators around the world in addition to relying on our internal design team. By introducing a variety of artistic voices into our brand, we make room for a diversity of perspectives and visual styles.

Our new animation style is a natural extension of the illustration. We create a moving world where creatures, characters, and objects appear free but observed, and familiar but abstracted. We capture the key qualities of the illustrations through movement, and play with motion in unexpected ways. We also use animations to uncover or enhance moments of surprise found in the content.”

‘The illustrations are fun and weird, especially when they are animated. If you peruse the Mailchimp website sometimes they feel TOO weird and ambiguous. I also get a slight Dropbox illustration vibe, although these are all far more interesting. And weird. I’m not super crazy about the illustration-heavy approach but, on the other hand, I don’t know what else it could be.

‘One caveat on the redesign might be how much freedom they will now have in all their materials as, up until now, the Mailchimp in-house team has done some amazing, colorful, vibrant, weird, variedly-styled projects that this more defined style could potentially be limiting. (You can get a sense of what I’m talking about here). Overall, though, this is a fantastic update that maintains the weirdness of the company but delivers it in a new grown up style that feels authentic, unique, and bananas.’

What do people think?

Review by Under Consideration

Magnum – True to pleasure

Magnum creative campaign created by the agency Lola Mullenlowe – Madrid and illustrated by the artist Thomas Danthony who plays with the famous shape of the ice-cream that literally melts with the environment.

Find out more about this advert here.

Find out more about this campaign here.

Advertising Agency: BBDO, New York, USA

Chief Creative Officers: David Lubars, Greg Hahn

Executive Creative Directors: Gianfranco Arena, Peter Kain

Senior Art Directors: Bianca Guimarães, Florian Marquardt, Fernando Mattei

Senior Copywriter: Rodrigo Linhares

Photographer: Billy Siegrist

Managing Director: Kirsten Flanik

Global Account Director: Susannah Keller

Account Director: Joshua Steinman

Account Manager: Dylan Green

Group Planning Director: Crystal Rix

Senior Planner: Alaina Crystal

Notes from Pierre:

This series presents different landscapes typical of this region: the gardens of Eyrignac and Marqueyssac, the banks of the Dordogne, Périgueux and Brantome. The golden rendering given to the vegetation, mentioned in the title of the series, is a nod to the names “Périgord vert” and “Périgord noir”. It allows a new vision of this region. The realization of this series took place in August 2016, during a two-week stay in the Dordogne with part of the collective Lum’IR . This trip dedicated to the practice of infrared photography was an opportunity to discover the rich heritage of the region. The yellow rendering varies according to the time of day and the type of vegetation photographed.

 

Credit to:

Pierre-Louis Ferrer

Fubiz

Lavera Eyeliner – “Getting inspired is the only thing we use them for.”

Advertising campaign which aims to highlight the fact that their makeup products aren’t tested on animals. Print advertisement created by Rabarba, Turkey for Lavera, within the category: Beauty.

Find out more about this campaign.

“The 50 years of the Big Mac narrated with its packaging.

The Big Mac turns 50 years old. During this time, it has witnessed many changes, but it has always retained its original ingredients and original form. To commemorate its history, we made a tribute, rescuing all the packaging through the time for what happened to our classic.”

1968

1975

1991

2005

2013

Find out more about this campaign here.

Harpic – Tough on stains

Print advertisement created by Y&R, United Arab Emirates for Harpic, within the category: House, Garden.

Find out more about this campaign here.

Extreme Food animation for Lobster Studio. Lobster is an animation studio with focus on strong concepts and minimalistic design / illustration. “We love bringing smart ideas to live in a nice hand-crafted way, no matter if we do it frame by frame or with the help of some keyframe tricks.”

Find out more about the project and Lobster Studio here.

Credit to Lobster Studio.

Find out more about this campaign.

Post It Note – “Bright ideas are worth remembering”

Print advertisement created by Ogilvy, Turkey for Post-it Brand, within the category: Office Equipment.

Find out more about this campaign.

“Japanese designer Taku Omuru has come up with an amusing project in which he 3D prints famous brand logos into everyday items you can use at home or office.

For example, Omura 3D-printed the Adidas logo and turned it into a pen stand. Louis Vuitton’s ‘LV’ monogram logo was turned into a card holder by elongating the ‘V’. The Air Jordan logo was turned into a clothes hanger, and it looks like a fantastic idea for their retail stores. In fact, most of the items showcased in the project would make great promotional products for their respective brands. Check them out below.”

Air Jordan Hanger

Honda Bottle Opener

Louis Vuitton Card Holder

McDonald’s Paper Clip

Twitter Fruit Peeler

YouTube Candy

Adidas Pen Holder

See more of Taku Omura’s work here.

Article by Digital Synopsis

Find out more about this campaign.

Launched in 2007, Tumblr is a microblogging platform that allows users to quickly and efficiently post images, text, and video that, at the time, served as an alternate to the slightly more complex blogging platforms, WordPress and MovableType. During the late 2000s and early 2010s, it was one of the most prolific platforms for art, design, and pretty much every serialized musing imaginable, including gems like Garfield Minus Garfield as well as propagating many of the design trends of the time. Tumblr was purchased by Yahoo (now Oath) in 2013 and in recent years has lost some its traction to platforms on different mediums, including Medium, Giphy, Snapchat, and Instagram. Still, Tumblr is home to a cumulative 430.3 million blogs and 163.5 billion posts, making it a significant chunk of the internet — those numbers would be more interesting if they reflected activeblogs as people like me start and abandon blogs with reckless abandon. Perhaps the number of active blogs is significant enough for Tumblr to go through the extensive exercise of redesigning as it recently rolled out a new logo and identity designed in collaboration between Tumblr’s in-house design group and Basel, Switzerland-based Dinamo.

What Dinamo stated: “For the logo, the “t” and “r” characters were recut to stylistically align with defining attributes of the custom typeface. Other letters received more subtle updates; cleaning up overly nuanced attributes, and bringing a more architectural feel to the mark.

Optimizations such as the elimination of curved intersections, helped to optimize the logo for small screens without losing its essence. And most notably, we strategically removed the logo’s period, allowing the logo and typeface to seamlessly integrate across all naming conventions.”

“The before and after logos could be easily interchangeable and I don’t mean that in a dismissive or sarcastic way: it could easily be rationalized that the logo needed softer corners or hard corners, that tapered slabs are better than straight or that they are not, that it needed a ball terminal on its “r” or that it didn’t, that the period is great or it isn’t. Both are fine, both are acceptable solutions. Visually I like the new one better, it has a crisper appearance and the removal of the period makes the logo more open-ended; I never liked that the logo looked like a one-word sentence that started with lowercase. It now looks more mature as well and it pairs very well with the new type family.

At the core of the reboot is a new type family that, at first glance (and, well, at second and third glances), is just another Humanist sans serif that looks like a dozen others. I’ll admit that there is something particularly nice about this one; it has some very pleasant proportions that were updated to work with those of the letterforms in the logo. What makes this typeface stand out from the overwhelming abundance of sans serifs in the world is the introduction of a “lining” style.

Overall, this redesign successfully positions Tumblr as a kind of fringe-yet-mainstream platform that celebrates what made it successful in the first place and what may keep it afloat against the competition.”

Article and analysis by underconsideration.com

Goodjob – “Brand simulation workshop. Model branding.”

Print advertisement created by KAF, Turkey for Goodjob, within the category: Professional Services.

Find out more about this campaign.

Showcase of line art from various artists. See how detailed illustrations, patterns and shapes can be created using only stroked paths. Credit to Spoon Graphics.

DRIFTING SOL BY BORJA ACOSTA DE VIZCAINO

MACHAS BY JONATHAN CALUGI

CITY PIECE BY FREDRIK ANDRESEN

CREATIVE LIFE BY MARKUS MAGNUSSON

HOLIDAY CARD BY KRISTA HANSEN

PERSONAL BUSINESS CARDS BY ALEX MONZO

FOE BY ODDDS THE NEW ANTHROPOLOGY

OPORTO BY ANDRE TORRES

SCANDINAVIA CLUB BY DOCK 57

MINGO LAMBERTI BY MUTI

HARVARD MAG ILLUSTRATION BY JONATHAN CALUGI

AFTERHOURS BY CHRIS ROGGE

See more from this collection.

Print advertisement created by Grey, Turkey for Preo, Teknosa, within the category: Electronics, Technology.

Find out more about this campaign.

Banyan Reserve, is a vodka produced by St. Petersburg Distillery in St. Petersburg, Florida. The over all mood and feel of the distillery is 1900’s Florida, an authentic representation of the St. Petersburg roots. One of the oldest, most recognized aspects of the city would be the flowing Banyan trees.

Find out more about this project.

1970s

1980s

1990s

2000s

Find out more about this campaign.

Lumie contains four sets of ten coloured pencils based on the Greek “Four Temperaments” psychology theory (Choleric, Sanguine, Phlegmatic, Melancholic) that are represented in the different color schemes. The product consists of fluorescent, primary, pastel and tertiary color sets, which personifies the different temperaments. Simple line art is used to elevate the design and to appeal as a professional, educational, and fun colored pencil brand. The package design is based on a structure of stacked books to advocate the educational aspects of the product.

Find out more about this project here.

Credit to Jessica Wonomihardjo

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Showcase of Creative Packaging Designs for Coffee Brands

Colourful Miniature Set Designs by Studio Graza

Triska – “Suddenly, it gets hotter.

Print advertisement created by Bolero, Brazil for Triska, within the category: Food.

Find out more about this campaign.

“The official Adidas’ font, used on its FIFA World Cup jerseys, caused a lot of confusion due to its square, Cyrillic-style letters and numbers. Inspired by traditional Soviet imagery, the font uses sharp 90-degree strokes which causes confusion between letters like ‘A’ and ‘R’, ‘X’ and ‘K’, ‘Z’ and ‘2’, etc.

FIFA’s equipment regulations state that the font used on all apparels must be legible and distinguishable by all players, match officials, spectators and the media. Adidas’ font is neither clearly legible or distinguishable as pointed out by Twitter users over the past tournament.”

This perfectly illustrates the problem about this “typeface”.
Thanks, Julian …
OAAXLEA?
DARKLER?
ORAHLEA?
DAAHLER?
ORAXLER?
ORAHLER?
DRAXLER?
OARHLEA?
DAAXLEA?
OAAHLER?
DARXLER?
OARXLEA?
ORAXLER?
DRRXLER?
DRAHLEA?
DRRHLER?
ORAXLEA?
OAAXLER?
ORRHLER?
DARHLEA? pic.twitter.com/YqJIyIpxyw

— sportsfonts.com (@sportsfonts_com) March 20, 2018

The font for these Adidas numbers is shocking. 11 or 17 or 77. (Obviously not 77 in the World Cup but still) pic.twitter.com/TyM9D7Rm0k

— Craig Williams (@craigawilliams) June 15, 2018

I get that @adidas were going for a Russian Constructivism vibe, but their #WorldCup typeface feels too clunky and quirky and often illegible. Given their fondness for 80s retro kits this year would they have been better off using this? https://t.co/rvgqmXMB8U @sportsfonts_com

— James Taylor (@jamestaylor) June 20, 2018

Credit to Digital Synopsis.

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Valentine’s Typography – For the Love of Letters

Designer Turns Popular Gadgets Into Letters Of The Alphabet

Tiriac Energy – Whatever you drive, it’s a smooth drive.

Print advertisement created by Rusu+Bortun, Romania for Tiriac Energy, within the category: Industrial, Agriculture.

Find out more about this campaign.

Download here.

Credit to Digital Synopsis

To promote JBL’s noise-cancelling headphones, agency Cheil Worldwide (Hong Kong) came up with a brilliant print/outdoor campaign titled “Block Out The Chaos” that uses optical illusions to get the message across. The first ad features illustrations of two whiny kids fighting and screaming into the ears of their mother, but she has a calm expression on her face. The white space between the kids and the mother reveals the silhouette of JBL headphones that are keeping the noise out of her ears.

Similarly, the second ad features a man between his wife and daughter who are fighting over a hairdryer. The third ad shows a boy between two barking dogs fighting over a bone. The art direction of the entire campaign is spot on. The 3D character illustrations were created by Bangkok-based CGI studio Illusion.

The campaign won Bronze Lions in print and outdoor at the 2017 Cannes Lions Festival.

Client: JBL / Harman (China) Holding Co. Ltd.

Agency: Cheil Worldwide Hong Kong

Executive Creative Director: Paul Chan

Creative Directors: Lili Jiang, Ivan Au

Art Directors: Ivan Au, Toby Hong

Copywriters: Paul Chan, Lili Jiang, Keith Liu

Production Company: Illusion, Bangkok

View Full Article

Part 1 

Part 2

You may also be interested in…

Designer Turns Popular Gadgets Into Letters Of The Alphabet

Minimalist sun cream packaging design for each of The Simpsons family members. Design by Offject.

Credit to: OFFJECT

Find out more about this project.

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Who said design was easy? Showcase of Bad Design

Colourful Miniature Set Designs by Studio Graza

Find out more about this campaign.

Advertising Agency: DDB, Cairo, Egypt
Creative Director: Bassem Sabry
Art Director / Illustrator: Yamen Emad
Copywriters: Ramy Badr, Heba El Habashi
Published: September 2013

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Designs We Love – Bai Bubbles

Brewing Thought Ad Campaign – Don’t Text And Drive

Crafted with pure mineral water from the same limestone that lets the Brooklyn Bridge soar, the Statue of Liberty shine, and the Empire State Building touch the sky. Widow Jane.

Helen Hausman Cosmetics borns as an eschewing to toxic chemicals and synthetics and supporting sustainably-sourced, plant-derived ingredients, which mean’s it’s officially never been easier to look amazing and go green at the same time. The brand reflects the cleanliness of its products being minimalistic and pure, a direct message to the customers. Less is more.

Find out more about this project.

Jeep Ad – Go Where They Won’t Go.

Print advertisement created by FCB, Argentina for Jeep, within the category: Automotive.

Find out more about this project.

Find out more about this campaign.

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Designs we love – Get Raw rebrand

New Advert from Dublin Airport – Cleared for kick-off

3d modelled Pick ‘n Mix renders, styled in the form of weapons by Cristian Girotto

See more from this project here.

Credit to Cristian Girotto

Land Rover – Never Stop Discovering

Find out more about this campaign here.

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Reforestation Association – It’s not only a tree

Ad from Petz Superstore – “They’ll listen. Adopt today”

“Launched this month (June 2018, in case you are reading this in the future), Paws is a new service available in the UK that delivers food for dogs packed in precise daily portions and re-delivered on schedule to keep the food fresh. As a bonus, for every purchase, Paws donates a meal to a shelter dog. Starting with dog food, the service will eventually include more pet types and other products. The identity for Paws has been designed by London, UK-based Koto.”

“Our visual and verbal identity pays tribute to all our fun, silly, individual, joyful pets – for a brand as unique as they are. Owning a pet will make you happier, fact. So all the elements of the Paws identity work together to communicate this positivity – the amazing moments we share with our pets. Warm colours combine with art direction that shows healthy breeds in dignified, natural poses.”

– Koto

“The logo for this new service comes in two variations, a horizontal version with cute, bubbly, chubby typography and a more square version where that same typography is arranged into a paw shape, which is the star of this identity. I am guessing that the paw version was the original proposal and that the horizontal version came second as a need for places where the name had to appear bigger. Without the paw version the horizontal version is just cute type but, when seen as a paw, the letters do look like the irresistible pads of dog paws.

As the service starts out, most of the applications presented are renders that show the potential of the identity and the flexibility of the logo to be used in two variations and with pets in, over, and under them. The first billboard shown also has a cool treatment with the “S” blown up to help frame the content. The posters and ads are a little bare and it feels like the type/logo/photo compositions could still use more integration but, in general, anything with cute pets on them usually wins because pets are the best.”

Review by underconsideration.com

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Analysis: New Logo for HSBC

New Logo design for Best Buy

They’ll listen. Adopt today at any Petz superstore.

Pet shop network Petz launches a campaign in homage to the companionship and love only a pet can offer. “Listeners” reminds us how animals can be good companions for all times. To illustrate that thought, the ads feature images of pet owners lying on couches in their own homes. In the armchair beside are their pets. The position they take suggests an ongoing psychoanalytic session. The concept associated with the pieces is “They do listen to you. Adopt a pet.”

Summer is too short. Don’t miss it. Search flights on Avionero

Face-Busted/Insta-Crash

Stay alive. Don’t use social media and drive.

Advertising Agency: Brewing Thought, India

Creative Director: Ritesh Kumar

Art Director: Anand Kumar Rishi

Creative Copywriter: Zafar Khusro

See more from this campaign.

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35 Creative Examples of the Ampersand

Zipi uses hand drawn illustrations as a narrative and framing device for their website, with icons and characters made from neat line-drawings.

“Zipi provides internet consultancy and web services. We are based in Switzerland, with clients ranging from small to medium enterprises and non profit organizations to international business. Our goal is to bring people and technology together using open source technologies such Laravel and OctoberCMS.”

On hover

See the website for yourself.

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Website Wednesdays – TunnelBear VPN

Website Wednesdays – Teatr Lalka

Spice Things Up
Taste Glory

Spice Things Up Print advertisement created by Frank and Fame, Greece for KFC, within the category: Food.

Find out more about this campaign.

A mixed series of personal and commissioned typographic illustrations from Luke Choice.

See more from this project.

Print advertisement created by McCann, United Kingdom for Tenderstem, within the category: Food.

Find out more about this campaign.

“No matter where, no matter when”

“One of Uber’s best features is the fact that it’s always around. Wherever and whenever your are, there will always be an Uber when you need it. We wanted to simply highlight that in this campaign by showing Uber app being used in remote or dangerous places with a line that says”

Find out more about this ad.

Peru-based digital art Studio Graza was founded by Mirko Cuculiza in 2013, and have since built an impressive portfolio with a focus in art direction, motion design, 3D illustration and character design. Their latest series, Human Colour Sets, features miniature and colorful set designs of classrooms, bars, hotel facades and offices in shades of blues, yellows and reds. Each image is addicting to look at, because it’s full of beautiful little details and textures like light, smoke and reflections on water. More of their work on Behance.

Credit to fubiz.net

Find out more about this project.

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Barber Shop Branding

Who said design was easy? Showcase of Bad Design

Dreams can be a real problem.

Find out more about this ad campaign here.

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New Advert for Volkswagen Parts

Ad from Volkswagen – Suddenly, everything else seems a bit too risky…

More than 100 movies on board with LATAM Entertainment.

Print advertisement created by McCann, Peru for Latam, within the category: Transport.

Minions

James Bond

Jaws

Kill Bill

Find out more about this campaign here.

BACKGROUND

THE CASE

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Reviewed: New Look of the Games for the XXIII Olympic Winter Games

Sioo:x – The World’s Most Boring Billboard

“Curious Critters Club is a global kids’ nature group who search the world to discover curious and unknown creatures.”

See the interactive website here.

Landing Page and Introduction

Interactive Game

Menu

Roughly one-third of trash in the U.S. today is made up of packaging waste, and even with ongoing recycling efforts, 36 million tons of packaging waste end up in landfills. However, many consumers remain unaware of this staggering problem and how throwaway culture contributes to it. To raise awareness of the problem that packaging waste poses, retailers and brands are experimenting with ways to contain and sell their products with a pathway to reuse. Two major brands are motivating customers to participate in reuse and recycling with discounts and unique shopping experiences:

Tesco
Grocery and general merchandise retailer Tesco designed a reusable shopping bag for Malaysia stores to help reduce plastic waste that included an embedded barcode that offered discounts to encourage reuse. Customers can present the plastic bag at checkout for a 6¢ rebate on total purchase. The bags are made of recycled materials and are thicker than single-use shopping bags.

Louis Vuitton
Luxury brand Louis Vuitton introduced “Les Parfums” where customers can bring in their empty perfume bottles and refill them at LV Boutiques. The refilling process is done with a special set of tools to ensure the bottle is never opened with no chance of evaporation. The fragrance is never exposed to air and no drop is lost.

Giving consumers more reasons to reuse is just one way that brands are making their products more eco-friendly. For more insights on this subject, download PSFK’s report Promoting Social Responsibility With Sustainable Packaging.

Credit to PSFK

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150 People Were Asked To Draw Famous Logos From Memory

Packaging Design – Nudel Pasta

Print advertisement created by mcgarrybowen, Brazil for Special Dog, within the category: Pets.

Find out more about this campaign.

Find out more about this campaign here.

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McDonald’s – Weather Reactive Outdoor Advertising

McDrive – New Ad Campaign from McDonald’s

Teatr Lalka is Warsaw’s oldest puppet theatre and for #WebsiteWednesdays this week we’re focusing on their interactive website. The landing page for the site is a subtly animated collection of puppets that represent the different plays the theatre has put on recently. Each puppet moves when hovered over and links off to a description of the play. At the base of the website are upcoming dates for people looking to book tickets. The site also features a historic timeline giving an insight into the beginnings of the company.

See the website for yourself here.

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Website Wednesdays – ReadBooks Concept

Website Wednesdays – TunnelBear VPN

“Ogilvy & Mather has come up with an ‘explosive’ print and outdoor campaign for the new Hot & Spicy Chicken from KFC in Hong Kong. The three ad series features a drag race car with exhaust flames, a space shuttle launch, and a background explosion in a Power Rangers film. In all three cases, the flames have been skilfully Photoshopped to look like pieces of KFC’s Hot & Spicy Chicken. Check out the ads below.”

Credit to Digital Synopsis

Hello beautiful

Print advertisement created by MullenLowe, United Kingdom for Cif, within the category: House, Garden.

Find out more about this campaign here.

Who said design was easy?

See more from this collection.

Credit to Design Synopsis

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Rye whiskey label draws on history of Hamilton

Showcase of Complex Typography Mosaic Illustrations Known as “Fauxsaics”

Find out more about this campaign.

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McDonald’s – Weather Reactive Outdoor Advertising

Proto-Type Font concept by Noel Ramos

Objective:

Solution:

Find out more about this campaign here.

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Website Wednesdays – ReadBooks Concept

Font Fridays – Quantum

An ambigram is a really clever form of word art or logo design where the graphic is perfectly legible when viewed both ways up. Not only do these symmetrical designs have the novelty of looking the same when rotated, they produce versatile logos that still work even when viewed upside down, which is an important consideration for logo designs that might appear in unusual places and viewed from multiple angles.

Collection by Spoon Graphics

BURNING MAN BY JOHN LANGDON

MEOW BY IAN BARNARD

KARMA AMBIGRAM BY NIKITA PROKHOROV

YEAH AMBIGRAM BY ALAN GUZMAN

AWESOME INDUSTRIES BY MABU

USA AMBIGRAM BY YAKANDARIES

ONE LOVE AMBIGRAM BY NICHOLAS GILBERT

FIEZAY BY BITENCOURT

JUMP BY ALENAMI

See more from this collection here.

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Designer Creates A Typographic Logo Every Day For A Year

35 Creative Examples of the Ampersand

Print advertisement created by Ogilvy, Kenya for Airtel, within the category: Electronics, Technology.

Find out more about this campaign.

TunnelBear is an online VPN provider that keeps your browsing data private and lets you view content from around the world. To help visualise the process of using a VPN, the website uses funny illustrations of bears in various roles that reflect the uses of the VPN. The concept behind the ‘online global connections’ is shown through tunnels that pop up around the world and the bears do all the work for you connecting you to them.

See the website for yourself here.

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Selling online? You’ll be wanting a SSL certificate.

Website Wednesdays – ReadBooks Concept

Outdoor advertisement created by WCRS, United Kingdom for End Youth Homelessness, within the category: Public Interest, NGO.

Turn Lives Around

Find out more about this campaign.

A showcase of creative typography from Antarvm Creation, based in Madrid, Spain.

Credit to ANTARVM CREATION – Find out more here.

See more from this project here.

LSD is the newly formed supergroup formed of Labrinth, Sia and Diplo. With their first two songs released within the past week, their psychadelic narrative is gaining popularity not just for their sound but for the artistic animations that accompany the music. The artist behind the music videos is Gabriel Alcala, a freelance illustrator & designer living in Miami, FL.

Two music videos have been released which feature the psychedelic cartoon directed by Ben Jones and animated by Gabriel. Watch them below.

Freelance Projects

Find out more about Gabriel here.

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Showcase of Creative Album Cover Designs

Designs We Love – Bai Bubbles

This set was created for the 2018 edition of 36 Days of Type, which ran from April 3rd to May 8th, 2018. For this year, I wanted to make the letters and numbers feel more personalized, so I took a more playful and grunge approach. It was also an experiment with a new style, and I wanted to see how that would translate to typography.

Credit to Prateek Vatash

See more from this project here.

“Established in 1983 (although dating back to 1966 when it was named Sound of Music) Best Buy is a retailer and provider of technology products, services, and solutions, with over 1,000 stores across the U.S., Canada, and Mexico. (In the U.S., they proudly state that “more than 70 percent of the population lives within 15 minutes of a Best Buy store” — I live 2 minutes away from one, FWIW.) Best Buy is one of the few brick and mortar chains that has managed to survive the Amazon retail takeover and managed to post revenue of more than $42 billion in fiscal 2018. Yesterday, Best Buy introduced a new logo. The press release hints it was designed in-house.”

Press Release from Best Buy

For the first time in almost three decades, we’ve updated our logo. It’s now more modern and easier to read, especially in today’s digital world.
“Best Buy” still appears in bold, black font, but now it resides outside of our signature yellow tag. The tag serves as graphic punctuation and a visual connection to our history.

 

Analysis from “Under Consideration”

The old logo wasn’t great or a bastion of fine design execution but it was impressively, undeniably effective as a storefront element, making their stores visible and distinguishable from a mile away, driving at 60 miles per hour on a highway. The yellow tag matched the price display in the store and the blue background was matched by the now-famous, now-almost-hip blue shirts of the employees. The logo wasn’t suave or cool or elegant, nope, it was dorky, uncool, and cheap-looking but it has gotten the job done for over 30 years — they even tried to replace it in 2008 but it didn’t take.

The new logo is technically and aesthetically better, with more balanced letterforms — the type in the old logo may have been scaled horizontally — brighter colors, and an overall more refined look. I think they did a good job with the placement of the yellow tag, tucking it under the “Y” with the hole of the tag working almost like a period. (I don’t know why the hole ain’t a hole, though.) The spacing in the type is troublesome because it’s an unfortunate combination of nightmare-kerning-pairs and when set so tightly all the awkwardness is more evident and I wonder if the leading should be as tight as the letterspacing to create a more cohesive unit.

The biggest challenge this logo has, though, is the amount of time it will take for all those storefronts to change — and what are they going to change to? — as it will require a huge capital investment to update the most effective beacon of the brand.

What do people think?

Credit to underconsideration.com

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Analysis: New Logo for HSBC

Designer Creates A Typographic Logo Every Day For A Year

Even buy milk becomes unforgettable.

36 Days of Type is a project that invites designers, illustrators and graphic designers to express their particular view on letters and numbers of our alphabet.” The theme of my project was inspired by few of my favourite movies or others that can easily represent a letter day by day. This movie edition interpretation from Benjamin Kalászi is inspired by his some of his favourite films.

Credit to Benjámin Kalászi

See the rest of the project here.

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Typography Tuesdays – 36 Days of Monsters

36 Days of Type – Rick Lundskow

Nudel is a pasta brand that emphasizes a healthy lifestyle with organic pastas, sauces, and spices. Made with 100% recycled cardboard, send this packaging back to the source and get a discount as well as a pat on the back for saving the earth one tube at a time. Made for a packaging class at the University of Kansas.

Find out more about this project.

Credit to Chloe HubIer

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Rye whiskey label draws on history of Hamilton

Showcase of Creative Packaging Designs for Coffee Brands

It’s International Star Wars Day which lands on the 4th of May each year. #MayThe4thBeWithYou

Addicted to the grill? Burn the prices down. “After a long weekend (with two days off) we launch this discount for those that love a grilled holidays. Print advertisement created by Anonimo, Mexico for Burger King, within the category: Food.”

Find out more about this campaign. 

ReadBooks website concept design by Dwinawan

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Website Wednesdays – Warehouse

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Sustainability is in the DNA of Seed Phytonutrients, shaping everything from the relationships with organic farmers to its earth-friendly packaging design. A division of L’Oréal USA, Seed Phytonutrients is demonstrating its commitment to sustainable packaging with a recycled, recyclable, compostable, paper-based pump bottle that was designed for use in the shower. The beauty brand, which launched on April 22 (Earth Day), 2018, sells skin- and hair-care products.

L’Oréal USA, in partnership with Ecologic Brands, designed the unusual personal care packaging, which is a next-gen take on Ecologic’s original pouch-in-a-paper-shell concept. (Think Seventh Generation detergent, circa 2011).

Seed Phytonutrients’ 250-milliliter bottle differs from that older package structure in some important ways. The external shell is still 100% paper-based and is recyclable and compostable. But the two halves of the shell are no longer glued together. Instead, a system of interlocking tabs binds the two halves mechanically, producing a stronger outer structure. The shell is made using corrugated board recycled from a L’Oréal USA distribution center.

The bottle is decorated with a pressure-sensitive label, and “our labels are paper, so they can be composted and recycled directly with the bottle,” says Jennifer Woodworth, assistant vp of operations at Seed Phytonutrients. Fort Dearborn Co. supplies the labels, and AptarGroup supplies the pumps.

Rather than incorporating a film pouch, Seed Phytonutrients’ package uses a lightweight, thin-walled, blow-molded liner. This rigid monopolymer liner is made using 80% post-consumer recycled high-density polyethylene (HDPE) and is recyclable. As the consumer dispenses the product, the liner collapses; the airless package enables almost full evacuation of the product.

A noteworthy functional improvement in the package is water-resistance, achieved by mixing proprietary minerals with the paper fibers and by using heat and pressure to bind the fibers during production of the shells.

The mineral component “​should not affect recycling, as it’s not a coating and is already present in many paper products that are recycled. We are in the process of confirming compostability,” says Julie Corbett, founder and president of Ecologic Brands.

Each Seed Phytonutrients package contains a packet of seeds inserted between the liner and the shell. “We hope to help highlight the importance of preserving seed diversity in addition to providing our customers with a fun surprise that they can actually plant,” says Brad Farrell, vp of global marketing at Seed Phytonutrients.

Ecologic plans to roll out a line of stock bottles featuring the revamped package structure. The first stock package, a 500-mL bottle, will launch in August 2018, followed by larger sizes in 2019. “We are transitioning out of the glued flanges,” Corbett says. “This will take approximately 24 to 36 months.”

Farrell, Woodworth and Corbett jointly field some questions about the Seed Phytonutrients package.

What attracted the brand to Ecologic’s package concept?

Farrell: In supporting our mission of leading environmental sustainability, we wanted to take sustainability to the next level in the beauty industry. We were inspired by Ecologic’s commitment to reduce waste by using paper versus plastic. This is important because while over 90% of paper is recycled, less than 30% of plastic is recycled. With our new paper bottle, we use 60% less plastic than a traditional shampoo bottle. This is a giant leap forward to help reduce the amount of waste that our industry creates. Plus, we love the look and feel, and we knew our customers would, too.

How is the package filled?

Woodworth: Our bottle is designed to perform on a high-speed filling line. Very few modifications to equipment were required. One of the significant differences between this bottle and a traditional cylindrical bottle is the seam on the side; we did need to develop a method to orient the bottle and facilitate label application.

How much paper material for the package is coming from L’Oréal?

Woodworth: Just last month we dropped off 7 tons of corrugate from a L’Oréal USA distribution center, which converts into 70,000 bottles, and almost seven months of supply.

Where is the L’Oréal distribution center located?

Woodworth: Our first partnership was with the L’Oréal USA distribution center in Valencia, Calif., which is approximately 300 miles from the Ecologic manufacturing plant.

Is any fiber material coming from other sources?

Corbett: At this point, a lot of the material is from L’Oréal’s distribution center. 30% of the bottle is made from ONP (old newsprint), which is sourced from other channels.

Are the pumps recyclable?

Woodworth: While pumps are a challenge, we are constantly looking at ways to potentially reuse or repurpose them.

Article by Packaging Digest

Credit to Packaging Digest

36 Days of Type is a project that invites Designers, Illustrators and Graphic Artists to express their particular view on letters and numbers of our alphabet. 36 days of restless creativity, where participants are challenged to design a letter or number each day, resulting an outcome of the ability to represent the same symbol from many different perspectives. A project that aims to be a space for creation around typography and its endless graphic possibilities. Below is a showcase from Rick Lundskow and his 2018 take on 36 Days of Type.

Credit to Rick Lundskow – view his profile here.

See the rest of this project here.

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Typography Tuesdays – 36 Days of Type

Typography Tuesdays – 36 Days of Monsters

Ana Strumpf is a Designer, Illustrator and Vogue Columnist from Brazil who is famous for her Re.Cover art series. Hattie Stewart is a London based Illustrator whose doodle-bombing has led to her working with big name brands and having her work exhibited around the world. Both of them have a range of brilliant reimagined magazine covers that have been enhanced with hand drawn patterns and embellishments.

Credit to Spoon Graphics

Find out more about this project.

Stockholm-based graphic designer Daniel Carlmatz undertook a 365-day challenge to create one new typographic logo of a common word we use every day. The objective was to visualize the meaning of the words by using symbolism, negative space, or by adding geometric elements to the letters. For example, the letter ‘a’ in the word ‘search’ looks like a search bar, the letter ‘j’ in ‘jazz’ looks like a saxophone, and so on.

See more from this project here.

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Designer Turns Popular Gadgets Into Letters Of The Alphabet

Analysis: New Logo for HSBC

“Who will inherit your greatest wealth? Become an organ donor.”

Print advertisement created by McCann, Brazil for Hospital Moinhos de Vento, within the category: Health.

Find out more about this ad campaign here.

We love these creative illustrations made for Cofler chocolate. See more about this project.

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Ad – 90% Dark Chocolate

2018 Valentine’s Day Chocolate Collection from EVAN&CO.

“Our water is dedicated to bringing clean water to the most disadvantaged communities across sub Saharan Africa. On every bottle or pack of Thirsty Planet sold we guarantee a significant, fixed donation to Pump Aid, a fantastic charity which provides cost effective, sustainable clean water solutions across Africa. The process is completely transparent and we are accountable for every penny.”

See the interactive website here.

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New Advert – Play-Doh

Coca-Cola Ads Make You Look Closer

One Accident Is Enough. Stop the chain with the Automatic Post-Collision Braking System.

(Est. 1865) “HSBC is one of the world’s largest banking and financial services organisations. We serve around 38 million customers through four global businesses. Our network covers 67 countries and territories in Europe, Asia, the Middle East and North Africa, North America and Latin America. With around 3,900 offices worldwide, we aim to be where the growth is, connecting customers to opportunities, enabling businesses to thrive and economies to prosper, and ultimately helping people to fulfil their hopes and realise their ambitions. HSBC is listed on the London, Hong Kong, New York, Paris and Bermuda stock exchanges.” HSBC has changed its logo — keeping the recognisable hexagon icon — from a serif on the left to a sans serif on the right while modifying the size relationship between the elements.

Opinion from ‘Brand New’

“Better? Worse? Does it make a difference? I didn’t care much for the old serif wordmark but I didn’t dislike it either so I’m not outraged or delighted for it to change. It’s weird though that they made a 180-degree change and settled on a fairly insipid sans serif — I mean, I understand it’s one of the largest financial institutions in the world so it’s not going to be a party but even then this is as dry as it gets. It’s hard to tell from all the versions that exist online but I also think the red is purposefully darker than before. The only mention of the brand changing is about the campaign but there is not much else out there — I do like the different ways they are using the icon in the ads. Overall, yeah, it changed from one acceptable solution to another.”

Credit to: Brand New

Read more about this logo analysis.

“Album cover art is always a great source of inspiration because there’s such an eclectic mix of styles to feast your eyes on. There’s no rules that determine what an album cover should look like, it just needs to be attention grabbing, possibly relate to the genre of the music it represents, and present the name of the artist along with their album title (although some examples don’t seem to make this requirement much of a priority!). This gives the artist or designer complete creative freedom to experiment and innovate, which can sometimes lead to their work becoming iconic as their artwork forms a recognisable identity for the album. In this design showcase you’ll find over 50 creative album covers, made using all kinds of disciplines from complex illustrations to clever photography.”

VALAIRE BY CARAVANE STUDIO

THE ASH BY ARS THANEA

THE EMERGENCY BROADCAST BY MARIE BERGERON

OIL & WATER BY GEDIMINAS PRANCKEVICIUS

ART VS SCIENCE BY ANDREW FAIRCLOUGH

See more from this collection.

Credit to Spoon Graphics

The Museum of Websites is a hand-curated gallery of how famous internet companies have changed over time.

Twitter

The platform for short, real-time communication didn’t always have it’s full domain. When it started, it was known as Twttr.

2006

2008

2010

2012

See more companies in the Museum of Websites. 

36 Days of Type is a project that invites Designers, Illustrators and Graphic Artists to express their particular view on letters and numbers of our alphabet. 36 days of restless creativity, where participants are challenged to design a letter or number each day, resulting an outcome of the ability to represent the same symbol from many different perspectives. A project that aims to be a space for creation around typography and its endless graphic possibilities. 36 Days of Monsters is Maria’s creative take on this.

See more from this project.

Credit to Maria Jose Da Luz

Since the hipster style and culture has become more and more popular, we’ve started to see design work for barber shops become increasingly common! Barber Shop branding collection compiled by Spoon Graphics.

MR. PARKER BY STRØMME THRONDSEN DESIGN

HAIR BAR 47 BY DUSTIN CHESSIN

BARBER & COSMETICS MOCKUP BY FORGRAPHIC

B L A D E BY ROSS FRANCIS

See more

Credit to Spoon Graphics

See more from this collection.

Credit to Spoon Graphics

“Exam time can be stressful. Many students keep quiet and bottle up their anxiety. Suicide is sometimes seen as the only way out. In partnership with PAPYRUS, a national charity for the prevention of young suicide, we sent out an exam sign pack for schools to put up during exam period, inverting the usual message to highlight the need to talk.

Find out more about this campaign

Cognitive researchers at Johns Hopkins University conducted a study in which participants were asked to pick out the correct form of the lowercase looptail ‘g’ from four options.

72 percent of participants chose the wrong one.

Find out the answer below…

Find out more here

Credit to Digital Synopsis

“Pastiralla — cozy and very responsible dry cleaning studio with latest innovative technics in stain removal. They will clean any consequences of disasters that may appear with your clothes — even ketchup or ice cream explosions!”

Find out more about this campaign here

CULTURA COFFEE ROASTERS BY LEVI HUDDLESTON

COME FLY AWAY WITH ME BY WARREN TEY

SAN CHURRO SACRED BLEND BY STUDIO ALTO

ONYK COFFEE LAB BY BLKBOXLABS

See more from this project

Credit to Spoon Graphics.

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Design Inspiration – Vintage Product Packaging

“In August 2015 we had our first set of interns come work with us in Oblio’s Portland office. We weren’t completely sure what the internship was going to entail, but we knew we wanted to take a project from start to finish with them, here it is.

The New Yorker released a pretty scary article (which you can read here) a few weeks before the internship began and everyone was freaking out, so we thought it might be a good subject matter to explore. We briefly discussed creating something that was actually informative, but decided we’d prefer to have a little bit of fun.

The earthquake may take away our electricity, but it will never take away our eccentricity!”

‘After the Cascadia subduction zone ruptures and Portland is reduced to “toast,” how will we keep the Portland spirit alive? Preparation. Stock these must-haves next to your water and nuts. Together, we will keep Portland weird!’

See the full website and find out more about Portland here

Landing Page

Print advertisement created by Bolero, Brazil for Viva Verde, within the category: Food.

See more in this campaign

See more from this project

Lego announced a new VacuSort product that allows you to vacuum lego pieces, with the vacuum itself sorting by color and brick. Lego teases that the vacuum will be available in 2018.

See more April Fools Day pranks from popular brands here. 

Print advertisement created by Publicis, Italy for Diesel JoggJeans, within the category: Fashion.

See more from this campaign

Download the font for FREE

Credit to FOREAL® Studio

Find out more about this project

See more from this collection.

Credit to Spoon Graphics

“Man Girl Friday is a property and lifestyle concierge service that loves to help you run your life more smoothly. MGF is the solution to your household needs, from managing a building project, a handyman service, holiday hunting, searching for that place to call home or shopping for a one off weird and wonderful gift.”

Design by Syed Fahad Ali

Find out more about this design

“We’ll help you discover the many sides of Italy”

“Publicis Dublin collaborated with Topflight to create a high impact campaign that promotes a wide range of Italian holidays. The leading Dublin creative agency kept this one simple, while still demonstrating the depth of holidays on offer. Dramatic imagery and a flexible campaign line have ensured high recall for Topflight. The travel company have been operating in Italy for years and have unique relationships throughout the country with top hotels and resorts, all waiting to be discovered.”

See more from this campaign

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Award-Winning Ad Campaign from JBL Headphones

Coca-Cola Ads Make You Look Closer

Credit to TJ Nicklin

Foreal is an American based creative studio. They’ve created a series of 3D designs inspired by New York City.

See more in this series

Credit to Foreal

Beeple Crap is Mike Winkelmann, a digital artist who has been quite busy these past 10 years, creating one picture a day from start to finish. With an objective to help himself get better at different things, Winkelmann has definitely built up an impressive portfolio, and continually impresses us with his dedication and creativity. For 2018, his 11th year, he’s rendering using Cinema 4D and Octane. Head over to his website and Instagram.

See more

Source: fubiz.net

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Credit to Adrien Coquet

Graphic Design by Brittany Brown

“Started by the Suffragettes in the early 1900’s, the first International Women’s Day was celebrated in 1911. International Women’s Day belongs to all communities everywhere – governments, companies, charities, educational institutions, networks, associations, the media and more. Whether through a global conference, community gathering, classroom lesson or dinner table conversation – everyone can play a purposeful part in pressing for gender parity.” Find out more.

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Credit to Cosmin Capitanu

“In this campaign from Coca-Cola Middle East, agency Memac Ogilvy Dubai came up with a series of print and outdoor ads that show Coke cups, glasses, and bottles filled with crowds of people that look like they’re at a concert. The photography, art direction, and post production makes them look like bubbles.

The idea was to equate the feeling of drinking a Coke to the feeling of being at a sold out concert, cheering alongside a stadium of fans. Coca-Cola’s global tagline “Taste the Feeling” appears in small letters in each ad. Check out the campaign below.”

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Source: digitalsynopsis.com

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Credit to Ben Fearnley

“The logos of global brands like Apple, Starbucks, and Adidas are seen and recognized by billions of people every day. Their logos have become iconic to the point that they create an instant brand association in the minds of consumers. But how well do consumers know the exact shape and colors of these famous logos?

Custom signage firm Signs.com conducted an interesting experiment in which they asked 156 Americans, between the ages of 20 and 70, to draw 10 famous brand logos as accurately as possible from memory. No visual aids or hints were provided. Here are the results.”

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Source: digitalsynopsis.com

Smart Words – Created by  Bachir Bachchar

“I made this collection just for fun, it was such a funny & good experience for me i hope everyone enjoy it.”

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Print advertisement created by FP7, Bahrain for KKT Orthopedic Spine Centre, within the category: Health.

Saint David’s Day is the feast day of Saint David, the patron saint of Wales, and falls on 1 March, the date of Saint David’s death in 589 AD.

Credit to Fraser Davidson

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Credit to MUTI

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Credit to MUTI

We love this 3D project from Rubens Martinelli.

Using the iconic branding of various Adobe and other design programs, Rubens has emulated the style of an energy drink can.

Find out more about this project here.