[social_warfare] Packaging design for new rye whiskey brand Fort Hamilton is inspired by Alexander Hamilton’s Hearts of Oak militia and includes a battle scene highlighted with custom finishes and materials.
Alex Clark Spirits has partnered with global strategic brand design agency Bulletproof to create the brand identity and packaging design for its new premium rye whiskey, Fort Hamilton, locally produced out of Brooklyn, NY.
Alex Clark has big ambitions in the spirits category and approached Bulletproof with the opportunity to create a truly distinctive brand in the otherwise saturated world of craft and rye whiskeys. With a plethora of parity already in the market, Bulletproof was up for the challenge of creating a new rye whiskey that would stand out against the rest.
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