Campaign from BMW – Celebrating 60 years of BTCC

BMW – Celebrating 60 years of BTCC

The British Touring Car Championship (BTCC) is one of the best-loved, most illustrious and famous motor racing championships in the world. Since its inception in 1958 (when it was known as the British Saloon Car Championship), it has attracted and captivated millions of fans around the world. To celebrate 60 years of the BTCC, BMW and FCB Inferno have released a collection of five posters celebrating each decade of BMW’s involvement in the series. From the 1960s right up to the 2000s, each poster is crafted to celebrate a decade using an iconic art style from that era, and includes pop art and tech noir. The vehicles featured in the posters are representative of each decade of racing, carrying the livery of that era. The nostalgic creatives not only celebrate 60 years of Britain’s premier motorsport series, but also BMW’s passion for motorsport.

The individuals who are lucky enough to collect one of these exclusive posters from BMW’s stand at Snetterton on the 29th July will be taking home a piece of motorsport history.