[social_warfare] Trade Van Driver – Responsive Website Design
This is a good way to build up a targeted mailing list, as these specific sign-ups can be tracked and marketed towards…
Trade Van Driver is a free monthly magazine targeted towards Van owners and drivers. We created a fully responsive website which works as the online component to the magazine, featuring news and review articles. Each Trade Van Driver issue can be viewed online as an interactive magazine that has animated ‘page turns’ that emulate physically flicking through the real thing. Before getting to this stage, however, users are asked to sign up to the Trade Van Driver mailing list. This is a good way to build up a targeted mailing list, as these specific sign-ups can be tracked and marketed towards as “visitors interested in the magazine”.
The website utilises the number of visitors it gets by featuring an advertising sidebar which various companies pay to have their advert appear on.
This is a good example of how your website can create ongoing revenue without having to sell any products. Here at Zig Zag, we’re able to create these adverts which can be static or animated depending on the client’s needs. If you’re interested in this form of marketing contact Ryan at: ryan@zigzagadvertising.co.uk
Advertising sidebar
An example of animated advertising on the site
See the interactive website for yourself here.
